Not all of your customers want the same thing or use your product the same way. Product customization is the key to serving your customer base successfully. Unfortunately they haven’t come up with a way to get all the members of your family to agree on which movie to watch, but it’s not long before they figure that out! The home screen shows the viewers content that is customized to their preferences, and the lists are tailored to pique their interest and show them what they need. Not very helpful, right? Fortunately, Netflix has customized their product in a way that will please their users. Imagine opening your Netflix account and seeing four independent Turkish television shows, an advertisement for a German movie, and three movies you’ve already seen, but didn’t really like.
